There is something about the words “record high” that makes people nervous. Surely, the thinking goes, a market that has never been higher must be due a fall. It is one of the most common assumptions in trading, and while caution is rarely a bad thing, treating a record as an automatic signal to bet against the market has caught out a great many traders.

Why records feel dangerous

Human brains like reference points. When a price is above anything we have seen before, there is no familiar level to compare it with, and the move can feel unsustainable. Add a few headlines about bubbles or stretched valuations, and selling the high starts to look like the sensible, contrarian thing to do.

The trouble is that markets do not work on feelings of height. A record high simply means the price is above every previous level. It says nothing on its own about whether the move is about to end.

Records tend to cluster

One of the more counterintuitive features of markets is that record highs often come in groups. When a market sets a new high, it frequently goes on to set more, because the conditions that pushed it there, whether strong earnings, supportive policy or steady demand, do not disappear overnight.

That does not mean records always lead to further gains. Plenty of highs have marked important turning points. The point is that a record alone is not enough evidence to call the top.

Overbought is a specific idea

The word overbought is often used loosely to mean “gone up a lot”. In technical analysis, it usually refers to a reading on a momentum indicator such as the RSI, which measures the speed of recent price changes. Our guide to the RSI indicator explains how those readings work.

Even then, an overbought reading is not a sell signal. In strong trends, momentum indicators can stay in overbought territory for long periods while prices keep rising. A reading tells you the move has been fast. It does not tell you it is finished.

What is worth checking instead

Rather than reacting to the word record, it can be more useful to ask what is driving the move and how healthy it looks.

How broad is it? A record led by a handful of giant companies is different from one where most shares are rising. Monday’s record close on the Nasdaq, for example, came on fairly thin breadth, with a small group of large names doing much of the work. That is useful information, but it is a reason to watch more closely rather than a reason to assume a fall.

What is the backdrop? Rising bond yields, shifting interest rate expectations and big upcoming events can all affect how durable a move is. With US 10-year yields at their highest since 2002, that context deserves attention.

What would prove you wrong? If you do take a cautious view, where exactly would you accept that the market is still strong? Without that level, a contrarian trade has no defined risk.

The cost of fighting the trend

Selling into a rising market because it feels too high can produce a string of small losses that add up, or one large loss if the move accelerates. Shorting is especially risky in this situation, because the potential loss on a rising price has no natural ceiling unless you use a stop.

That does not mean you must buy every record. Sitting out is a perfectly reasonable choice if the market does not fit your plan. The mistake is turning a feeling about height into a trade without any real evidence.

A healthier approach

Treat a record high as a fact, not a forecast. Note it, ask what is behind it, and look for evidence that confirms or contradicts the trend. Have a clear plan with defined risk before acting either way. Our explainer on building a trading plan covers how to put that structure in place.

If you would like an honest view of how your own instincts shape your trading decisions, our free trader assessment is a helpful way to see where you stand and what to work on.

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    Samuel & Co. In The News